For artisan families

Your craft. Their digital skills. One family business.

LoomLock helps artisans and younger family members create products, prepare social media content, organise orders, and learn how to grow a small business together.

No account needed. Nothing is published anywhere.

Small Geometric Wall Textile

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Pomegranate Table Runner

A woven runner for a long table, with a row of pomegranate motifs down the centre and a plain woven border at each end.

95 AZNMade in about 9 days

Two kinds of knowledge, one workspace

An artisan knows the craft, the materials, and what a piece is worth. A younger relative knows phones, photographs, and how people talk online. LoomLock gives them one place to put both to work.

Artisan Owner

The artisan brings

  • The craft and how it is made
  • The story and meaning behind a piece
  • What the work is worth
  • The final word on anything public

Young Family Collaborator

The younger relative brings

  • Photographs and product listings
  • Captions and post drafts
  • Replies to customer questions
  • Keeping the order board up to date

Between them: A shared dashboard, a clear approval step, and short lessons that teach the parts each of them has not learned yet.

How a week looks

The same loop, repeated. Nothing here needs technical experience.

  1. Add the work

    Photograph a piece and answer a few plain questions about it. Who taught you to make this? How long does it take? LoomLock turns the answers into a product listing.

  2. Prepare a post together

    The younger relative drafts a caption from what the artisan wrote. The artisan reads it, corrects a detail, and approves it. Then it is ready to copy into Instagram by hand.

  3. Keep the orders moving

    Enquiries arrive on a simple board. Move a card from New enquiry to Confirmed to Ready. Everyone can see who is handling what.

Six parts that feed each other

A product becomes a post. A post brings an enquiry. An enquiry becomes an order. The lessons cover whatever is unfamiliar along the way.

  1. Family workspace

    Two roles, one view

    One dashboard with what needs doing today: photos missing, drafts to read, enquiries to answer.

  2. Product catalogue

    Guided questions, not a blank form

    Materials, production time, price, and the story behind the piece.

  3. Social media studio

    Draft, approve, copy

    Turn a product into a post draft, choose a tone, preview it, then copy the caption by hand.

  4. Orders and enquiries

    Six stages, one board

    From first enquiry to delivered, with ready-made messages you can edit before sending.

  5. Learning path

    Ten short lessons

    Pricing, photographs, customer messages, and keeping information safe.

  6. A public page

    One link to share

    A storefront with the artisan's story and their products, and a form for customer enquiries.

The dashboard, in plain language

No charts nobody reads. Just what is waiting, and what to do next.

Open the demo

What needs doing

  • Add photographs to 2 products
  • Review Leyla's Instagram draft
  • Respond to a customer enquiry
  • Complete the lesson: Pricing Handmade Work

A real view from the demo workspace.

The artisan's voice stays the artisan's

LoomLock never writes a story about a craft it does not know. When you prepare a post, it builds a starting point out of what the family has already written (the materials, the time, the meaning of a motif) and leaves the sentences to the people who know them.

  • No invented cultural claims
  • No exaggerated marketing language
  • Nothing public without the artisan's approval

Nərgiz's studio is already set up

A fictional textile studio in Baku, with products half-finished, drafts waiting to be read, and orders in progress. Switch between both roles to see how they fit together.

Nərgiz Textile Studio

Baku, Azerbaijan · Weaving since 2009

  • 5In the catalogue
  • 7On the order board
  • 10Lessons to work through